When it comes to marketing an investment property; it is crucial to showcase your property in the best possible light. Whilst at the moment properties are leasing very quickly, by having a quality marketing campaign you are attracting quality tenants; the presentation of your investment property is crucial. The first thing potential tenants notice in a listing is the photos. High-quality images can make your property stand out, while poor photography can turn potential tenants away before they even consider a viewing. Here are the top five reasons why using professional photography is essential for marketing your investment property, along with some common pitfalls of amateur photography.
1. Create a Strong First Impression
First impressions are everything in real estate. Professional photographers know how to capture your property in the best light, showcasing its strengths and making it look as inviting as possible. Poorly lit or blurry photos can give the impression that the property is poorly maintained or smaller than it is. For example, a dark, grainy photo of a living room can make the space seem cramped and unwelcoming, while a professionally taken, well-lit photo can highlight the room's spaciousness and appeal.
2. Highlight Key Features
A professional photographer understands how to emphasise the unique features of your property, such as a modern kitchen, large windows, or a beautifully landscaped garden. They use angles, lighting, and composition to draw attention to these elements. In contrast, amateur photos often miss these key selling points or capture them in a way that doesn’t do them justice. For instance, a poorly angled shot of a kitchen might hide the beautiful countertops or make the space appear cluttered.
3. Increase Online Visibility
Listings with high-quality images are more likely to catch the eye of potential tenants browsing online. Professional photos are more likely to be shared on social media and attract clicks on real estate websites, which increases your property's visibility. On the other hand, listings with low-quality images often get overlooked. A photo with poor lighting or bad framing can make even a great property look unappealing, reducing the number of inquiries and viewings.
4. Faster Leasing Times
Properties that are well-presented with professional photography often lease faster than those with poor-quality images. High-quality photos attract more interest and can lead to quicker rental agreements, reducing vacancy periods and maximising your return on investment. In contrast, properties with unprofessional photos can sit on the market for longer, as potential tenants might pass over them in favor of more visually appealing options.
5. Convey a Sense of Professionalism
Using professional photography signals to potential tenants that you are a serious and responsible landlord. It shows that you care about the property and are committed to providing a high standard of living for your tenants. This can attract higher-quality tenants who are more likely to respect and care for the property. Amateur photos, on the other hand, can make your listing look unprofessional, suggesting that you might not be fully invested in maintaining the property.
Examples of Poor Photography and Their Impact
- Blurry or Out-of-Focus Images: Blurry photos make it difficult for potential tenants to see the property clearly. This can create the impression that there’s something wrong with the property, even if it’s in excellent condition.
- Dark and Gloomy Shots: Photos that are too dark or taken in poor lighting can make rooms look smaller and less inviting. Bright, well-lit photos are more likely to appeal to tenants by making spaces appear larger and more welcoming.
- Cluttered or Unstaged Photos: Images that show clutter or an unorganised space can turn potential tenants away. Professional photographers know how to stage rooms to highlight their best features, making them look clean, organized, and ready to move into.
In summary, investing in professional photography is a small cost that can yield significant returns. It ensures that your property is presented in the best possible light, attracting more interest, leasing faster, and ultimately securing a better return on your investment. Don’t let poor photography be the reason your property stays vacant—make the smart choice and go professional.
For professional property management in Western Australia, contact Alicia McCulloch on 0459 15 872 / alicia@aqwasun.com.au